Melbourne Velo & Cycling Photography

Melbourne Velo and Cycling Photography

Remember the days of youth, when getting around involved peddle power? Lazy summer afternoons were spent with the wind in your hair, the sun on your face, the scenery flying past and not a care in the world. It was the physical act of freedom. We remember, and this is our dedication to the humble bicycle. To races and racer, rides and riders. Bikes and bike parts. On road and off. Fancy bikes and bikes, well, less so...

Our philosophy (obsession) rides a little deeper than most - "To be a cyclist is to be a student of pain....at cycling's core lies pain, hard and bitter as the pit inside a juicy peach. It doesn't matter if you're sprinting for an Olympic medal, a town sign, a trailhead, or the rest stop with the homemade brownies. If you never confront pain, you're missing the essence of the sport. Without pain, there's no adversity. Without adversity, no challenge. Without challenge, no improvement. No improvement, no sense of accomplishment and no deep-down joy."